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Feb. 22nd, 2005 | 08:03 pm
mood: upbeat upbeat

I'm currently working on this small paper on Opportunities in the Blogosphere, meant to be used as a document to get out-of-touch business decision makers interested in the world of blogs. It's my last project here, and I'm doing it under Prof. Sandeep Krishnamurthy, a visiting faculty from the Univ. of Washington, Bothell.

One thing that this paper talks of is the growing influence of the blogosphere as a publishing medium, and its effect on the publication chain. Instead of the traditional [[ author-> editor-> publisher-> reader ]], the blogosphere has a very interesting [[ author-publisher-> reader-editor ]] chain. The author himself is the publisher; and the reader of the blog is the editor, in that he decides what posts gain prominence (by linking to them, etc). The democratic nature of the blogosphere, and its economics (zero-cost), have led to this structure. The implications of this on the current publishing world are immediately obvious.

Another idea in the paper is that of a content summarization service. Google News, for example, aggregates news from known sources, performs a pseudo-summarization, and displays results on a single page. True summarization would be when the web service can actually summarize all the news and present content on a single page. I guess this involves a lot of natural language processing etc, which may be beyond the scope of today's technology, but it's a very useful thing to develop. It would look great sitting on top of Technorati, providing content summarization for searches on the blogosphere. What do you guys think of this?

Yup! I believe this is how newspapers would look in 2020 the future. The blogosphere is surely gonna be the publishing medium of the future, and that also explains why I think Google should acquire Technorati .. and very soon!

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Comments {19}

kewl!

from: s0ylentgreen
date: Feb. 22nd, 2005 03:30 pm (UTC)
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I agree with you that the Blogosphere will be the publishing as well as one of the more powerful medium of the future. However, there will be legal implications(circa 2020), I think.

It's like Orson Welles's War of the Worlds saga that prompted legal authorities and Washington to restrict(and ban) certain freedoms associated with radio and telivision.

It's cool that you're doing this project. :)

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Vinod Chikkareddy

Re: kewl!

from: [info]vinodkumarvc
date: Feb. 22nd, 2005 03:32 pm (UTC)
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2020 was just an arbit date that came to mind .. its probably earlier than that ..

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Re: kewl!

from: s0ylentgreen
date: Feb. 22nd, 2005 03:34 pm (UTC)
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Whenever. I'm not a weatherman :P But it will happen sooner or later.

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Ashwin

(no subject)

from: [info]yodha
date: Feb. 22nd, 2005 03:33 pm (UTC)
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It might be zero-cost, but its not zero-time. For a real profound entry the author would have spent a huge amount of time. So would the readers who read through all of it and then comment on it.

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Vinod Chikkareddy

(no subject)

from: [info]vinodkumarvc
date: Feb. 22nd, 2005 03:50 pm (UTC)
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yup .. true. but the editorial community (all the readers) would be spread out, reducing the time required to market content on the publish side. and on the other side, blogs run by a group of people (i believe this is how serious blogs will work in the future) reduce the time needed to generate content. works out very nice!!

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Ashwin

(no subject)

from: [info]yodha
date: Feb. 22nd, 2005 04:01 pm (UTC)
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Though the time is distributed, the total collective time will be many magnitudes more than what a single editor would have spent. And also there are the debates about the quality that can be achieved in old-school-editor vs blog-writer-n-readers. This varies from excellent (for a few extremely popular blogs) to crappy (most blogs come here :-) ).

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Vinod Chikkareddy

(no subject)

from: [info]vinodkumarvc
date: Feb. 22nd, 2005 04:14 pm (UTC)
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true, the quality argument does hold, though i believe that a good number of serious bloggers would always be there. the blogosphere isn't all that perfect - "most blogs are about teenagers speaking of their daily lives". this study was one of my references ..

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Ashwin

(no subject)

from: [info]yodha
date: Feb. 22nd, 2005 06:37 pm (UTC)
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Another facet of blogs is that they deliver more diversity than would have been possible in old-world-media. This is due to a combo of the distributed nature, near-zero-cost and the fact that you don't need an audience, you can create an audience with your new words.

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Phani V K

(no subject)

from: [info]fugney
date: Feb. 22nd, 2005 03:51 pm (UTC)
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The implications of this on the current publishing world are immediately obvious.
Not to all of us :P

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Vinod Chikkareddy

(no subject)

from: [info]vinodkumarvc
date: Feb. 22nd, 2005 04:00 pm (UTC)
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well, its like this ..
if the writer doubles up as the publisher, and the reader is also the editor, people who do just editing and publishing are all made redundant. they aren't needed anymore! the whole structure of the publishing industry would change ..

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slashank

(no subject)

from: [info]slashank
date: Feb. 23rd, 2005 04:01 am (UTC)
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That, I am looking forward to.
I hate music labels, publishing houses, art galleries and such.
These middlemen add to the cost of the product with no additional benefits.
What we need is direct interaction between the artist and the consumer.

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Phani V K

(no subject)

from: [info]fugney
date: Feb. 23rd, 2005 07:09 am (UTC)
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What about reliability? How do you know they news you read on a blogis complete and/or accurate?

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Vinod Chikkareddy

(no subject)

from: [info]vinodkumarvc
date: Feb. 23rd, 2005 09:26 am (UTC)
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the blogosphere is a democratic system where 'wrong info' gets weeded out automatically .. it takes time to mature, but only precise, correct info is left behind at the end ..

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Phani V K

(no subject)

from: [info]fugney
date: Feb. 23rd, 2005 10:37 am (UTC)
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Isn't that assuming the most popular version is most correct one? Isn't it still one person's word against another?

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Vinod Chikkareddy

(no subject)

from: [info]vinodkumarvc
date: Feb. 24th, 2005 10:23 am (UTC)
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probably. but reputation of a person is more important than popularity of the content.

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(no subject)

from: [info]hyperbrain
date: Feb. 25th, 2005 05:39 am (UTC)
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Isn't there a directly proportional relationship between one and the other? If someone like Salman Rushdie (arbit) were to blog, wouldn't the content be popular too? Correct me if I am wrong, but are you saying that reputation of the blogger is more important than the quality of his/her work?

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Vinod Chikkareddy

(no subject)

from: [info]vinodkumarvc
date: Feb. 25th, 2005 08:32 am (UTC)
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popularity <> quality.
fugney spoke abt the most popular version gaining visibility. i'm saying that the most credible version (from a credible person) gains visibility. quality of course is important, coz reputation develops only through quality.

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edgar dSouza

FWIW:

from: [info]eddd
date: Feb. 28th, 2005 06:15 am (UTC)
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this might interest you.

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Vinod Chikkareddy

Re: FWIW:

from: [info]vinodkumarvc
date: Feb. 28th, 2005 01:23 pm (UTC)
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cool .. nice link .. thanx!

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