Sacha Chua ([info]sachachua) wrote,
@ 2005-01-18 00:36:00
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Digital Pinay 2005: A great leap _backward_ in promoting women in IT
Miguel Paraz just forwarded a _very_ interesting contest application to the CompSAt-EB mailing list, and I'm sending this to you because it is worth talking about, and that is because it is completely wrong.

The Philippine Computer Society (PCS, the largest Philippine IT association) is doing a search for "Digital Pinay 2005". They're looking for role models for information and communication technology (ICT), "women who exemplify the qualities expected of future women leaders of the Philippine ICT industry."

To help them find worthy candidates, their application form asks for information like name, paragraph or two about why you deserve the award, IT experience, and such essential information as height, weight, bust, waist, and hip measurements.

[info]cmarguel made an HTML version at http://www.livejournal.com/users/cmarguel/22494.html#cutid1 and I have the DOC it was based on at http://sacha.free.net.ph/notebook/personal/digitalpinay.doc . Read it all the way to the end. You may start out amused, perhaps annoyed. I hope you end up horrified that such a thing could have been thinkable, much less thought a good idea. That it was proposed at all could be chalked up to temporary insanity, but that it reached this point cannot be attributed to reason.

A beauty pageant does not pretend to be anything but a beauty pageant. On the other hand, "Digital Pinay 2005" pretends to define an ideal woman in ICT, and _that_ is why it is so insulting. Or perhaps our IT curricula are missing charm classes to help women learn how to wear business suits and casual clothes well?

Our industry _cannot_ be like this. Until now, I have not come face to face with such discrimination in what I believe to be such an egalitarian field. Our industry _is_not_ like this. But the existence of this contest sends a message to students, to professionals, to people inside and outside our industry. The message is that ICT in 2005 is about appearance more than substance, that how a woman looks and how she walks is more important than what she learned and what she
can do. If nothing else, it tells us that our industry thinks this view is acceptable.

It is a farce that I must denounce in the strongest terms. If the PCS would like to beautify its meetings with models, it should not pretend at all to be promoting women in ICT when it is actually doing the exact opposite. If PCS would like to say that women are valuable contributors to ICT, it should not attach such values to them. For what will these women be but stereotypes and living proofs of discrimination in IT? What is their value? What will they be beyond a pretty face and a nice body?

(I find it interesting that winners are required to attend all PCS official functions. Essentially, you can buy a professional woman's time for P 25,000. The co-ed winner costs only P10,000 and the runners-up are free. Why will they grace the PCS functions with their presence? Who will take them seriously knowing the criteria by which they were judged? What of this promised visibility in the job market? Is that really the kind of job market students prepare for, where appearance matters more than substance?)

The contest insults women by objectifying them, and men for proposing that such objectification is commonplace and normal. The contest insults our industry and our society. Will we not discuss it? Will we not consider how such a situation came to be? Will we not point at it and say that this is wrong?

Exams are going on and there seems to be no time to talk of things like this, but these are things that must be thought about. Even without philosophy or morality, even without religion or social science, even if only considering that still and quiet voice within you, you know this is a matter of right and wrong. Whether you are in the IT industry or not, you can still feel the magnitude of this insult.

I believe that just because something _is_ doesn't mean it has to be. So read, reflect, and be angry, for this is the sort of thing that should never be complacantly ignored. Realize that this _is_ a problem, that it _does_ exist, and that we contribute to it with our silence. Write your fury, your shock--even if all you feel is a mild surprise that such an attitude can be held in our field and in our time, share your thoughts with your readers and your friends. E-mail the organizers at secretariat@pcs-it.org and digitalpinay@mediag8way.ph . This is not just my story, and I am not the only one who is humiliated and embarrassed by it. I am not the only one who sees this as wrong, and I am not the only one who can do something about it.




Please leave a link to your entry in the comments so that people can see the situation from other points of view.
Feel free to link to the application form (DOC or HTML) to support your entry. You can copy the DOC to your website as well, if you want.

I'm not a real journalist and I haven't been able to call them up to check this, but I trust mparaz and I checked their SMTP server (see log below). You might want to check the following organizations to make sure they're really holding "Digital Pinay 2005" with such incredible rules. It's so weird. I can't Google for it, and you'd expect something like this to have had a bit more buzz.

I don't want this to be a fake, and yet I hope it is.

Philippine Computer Society Secretariat
Unit 263, Cityland Dela Rosa Condominium
Dela Rosa Street
1200 City of Makati
or fax to (02) 894-4325
or e-mail to secretariat@pcs-it.org
From http://www.pcs-it.org/
Telefax: (02) 894-4325 or 840-0985
Tel. No.: (02) 840-0986

Media G8way Corp.
3rd Floor, Eurovilla II Building
118 V.A. Rufino Street, Legaspi Village
City of Makati
or fax to (02) 894-2487
or e-mail to digitalpinay@mediag8way.ph




Update: 2005.01.18 2:18 AM : Geeky verification

Martin Gomez helped me poke around and verify some of the facts. I can't call people up--it's the middle of the night--but I can talk to computers, and if mediag8way accepts mail for digitalpinay, then chances are that the contest is real. (Therefore the company sucks in terms of publicity, considering how I can't Google for it...)

Martin pointed me to mail.mediag8way.ph . The application form lists www.digitalpinay@mediag8way.ph, but that wasn't recognized by the mailserver. digitalpinay@ was, though, so if this is a hoax, then it's a hoax that is either
controlled by the same people who control the mediag8way.ph domain or it hijacked an old project name. The simplest explanation would be that the contest exists. I still hope not.

Script started on Tue Jan 18 02:14:19 2005
$ telnet mail.mediag8way.ph 25
Trying 61.9.31.121...
Connected to mail.mediag8way.ph.
Escape character is '^]'.
220 xt.localdomain F-Secure/virusgw_smtp/203/xt.localdomain
HELO sacha.free.net.ph
250 mail.mediag8way.ph
MAIL FROM: sacha@free.net.ph
250 Ok
RCPT TO: www.digitalpinay@mediag8way.ph
450 <www.digitalpinay@mediag8way.ph>: User unknown in local recipient table
RCPT TO: digitalpinay@mediag8way.ph
250 Ok
DATA
354 Enter mail
Testing to see if mediag8way.ph accepts mail for digitalpinay.
.
250 Ok: queued as 0034D6307B
QUIT
221 Bye
Connection closed by foreign host.


I can't verify on the PCS end because the PCS-IT website hasn't been updated in ages and secretariat will accept anything you send it, so now people need to do their fact-checking by calling the offices up and asking whether this never existed, has been discontinued or is still ongoing. I would really appreciate hearing any news.




Thanks to Sean Uy, Clair Ching and Ranulf Goss for helping me check the facts. They called up PCS, Media G8way, and Computerworld. Digital Pinay 2005 is real. ARGGGH.




More resources:




(Post a new comment)

Sounds like a prank
[info]smitty1e
2005-01-17 04:10 pm UTC (link)
A sophomoric attempt to get contact information for social outcasts.
Recommend spam: put in a whole bunch of bogus applications.

(Reply to this)

good on you Sacha for spotting this.
(Anonymous)
2005-01-17 04:12 pm UTC (link)

It is astonishing, offensive and demeaning to women in IT that someone even thought this was a good idea, let alone took it seriously.

Well done for spotting it and reacting as you have done.

Helen

(Reply to this)


[info]cmarguel
2005-01-17 04:20 pm UTC (link)
That's the worst kind of discrimination--the subtle kind which is not said directly and blatantly, but rather, treated as a fact of life. Tee-hee! Math is hard!

(Reply to this)


[info]hmw26
2005-01-17 06:12 pm UTC (link)
Sacha---will you phone them as soon as it's morning? I'd very much like to blog about this (and have written a post already) but feel it's not something I want to start making a fuss about until I'm sure it's not a hoax.

(Reply to this)(Thread)


[info]morayallan
2005-01-17 06:31 pm UTC (link)
Obviously there are two questions here: firstly, are the organisations named having a competition, and secondly are they really asking for body measurements/having a beauty contest as part of it.

I fear it's probably real, but as Hanna says it's important to be sure - if it's a hoax, then it's possible someone took a real competition form but edited it to add the more objectionable parts.

(Reply to this)(Parent)(Thread)


[info]mones
2005-01-18 12:12 am UTC (link)
This can't be real, the price of a beauty contest is the average monthly salary for an IT professional?
They're laughing at our faces, aren't they? What a perverted sense of humour...

(Reply to this)(Parent)(Thread)


[info]eclair
2005-01-18 07:26 am UTC (link)
This is pathetic... They really have a weird sense of humor, don't they?

(Reply to this)(Parent)


[info]mistervader
2005-01-17 08:06 pm UTC (link)
This really feels like one big mess waiting to happen if it's real. Beauty contests in no way reflect one's IT capabilities, and you're talking to Mr. Mainstream here, so that sure counts for something.

I'm with you on this one. This is a baaaaad idea.

(Reply to this)


[info]ninjapeps
2005-01-18 01:47 am UTC (link)
last I heard, winning a beauty pageant wasn't a requirement to work in IT. oh, I'm sorry. my bad. this isn't a beauty pageant. it's to promote women in IT. that's why essential tech skills and attributes like bust size and looking good in business attire are checked but not actual technical expertise (unless the question and answer portion sneaks that in).

(Reply to this)

Update: 2005.01.18 11:30 AM : Bloody heck, it's real
[info]sachachua
2005-01-18 03:11 am UTC (link)
Sean Christopher Uy and Clair Ching helped me fact-check the story. Philippine Computer Society could not be reached for comment, but Michael Blanca of Media G8way was helpful. Computerworld (the ad sponsor) also confirmed that the contest was ongoing.

Bloody heck, it's real, and they're really serious about it.

Will someone from PCS please explain what's going on? I'm looking forward to finding out exactly what they were thinking when they thought this up, and if people considered what kind of image they'd be promoting...

(Reply to this)(Thread)

Re: Update: 2005.01.18 11:30 AM : Bloody heck, it's real
[info]aksvc
2005-01-19 04:14 pm UTC (link)
Whoah! You know Sean Uy... I bow to that guy! :D

(Reply to this)(Parent)

It's not a hoax!
[info]ive_got_d_blues
2005-01-18 04:00 am UTC (link)
I just got this from my inbox.

=================
To: "PWA 2004" <enewsadmin@mediag8way.ph>
From: "ITNetcentral" <enewsadmin@mediag8way.ph> Add to Address BookAdd to Address Book
Subject: The Search for Digital Pinay 2005 is on!
Date: Mon, 17 Jan 2005 17:22:07 +0800

The Search for DIGITAL PINAY 2005 is on! Organized by the Philippine
Computer Society (PCS) and Media G8way Corp. (MGC), DIGITAL PINAY is a
nationwide search – in both the Professional and Co-Ed Categories – for
the woman who best exemplifies the qualities expected of future women
leaders of the Philippine information and communications technology
(ICT) industry.

The competition is divided into four (4) phases and will culminate in a
Coronation Night that will be held on 04 June 2005, Saturday, at the
Carlos P. Romulo Theatre, RCBC Plaza, City of Makati.

The winner in the Professional Category shall serve as PCS Ambassadress
of Goodwill and will be the role model for all ICT professionals in the
country.

The deadline for submitting application forms is 31 January 2005.

The following pages contain the application form as well as other
essential information about the search. Should you have other queries,
please feel free to contact:

Philippine Computer Society (PCS)
Unit 263 Cityland Dela Rosa Condominium
Dela Rosa Street, City Makati
Tel. No: (++63-2) 840-0986
Tel/Fax: (++632) 894-4325 or 840-0985
Contact Person: Ms. Janet R. Lizaso
E-mail: jlizaso@symantec.com

Media G8way Corporation
3rd Floor, Eurovilla II Building
118 V. A. Rufino Street (formerly Herrera St.)
Legaspi Village, City of Makati
Tel. No (++63-2) 812-8401 to 03
Fax No (++63-2) 894-2487
Contact Person: Mr. Michael C. Blancas
E-mail www.digitalpinay@mediag8way.ph

(Reply to this)

Possible meeting with PCS?
(Anonymous)
2005-01-18 05:18 pm UTC (link)
Hi Sacha!

I saw the e-mails Leo Querubin of PCS sent you that you posted to your DigitalPinay blog. Just wanted to tell you, please don't agree to any private meeting with them. This matter has already become a public issue involving all women and everyone else in IT, and I feel if a private meeting happened now between you and them, even if it went very well with the best of intentions, it would still not reflect too well on both you and them. Besides, even if you later on decided to publish what would've been discussed in such a meeting, if there are no other witnesses around, they could always end up saying something different, and it would then degenerate into your word against theirs. (Not saying that that would happen of course, but why even go to the situation that might give rise to that?) For this reason, it's imperative that everything that happens with this issue now remain public, so everyone can really know what's going on.

Anyway, Leo did say he was discussing it with their committeee...so I hope they come out with a public announcement soon.

Jed 8-)

Jonathan Domingo
Philippine League for Democratic Telecommunications, Inc.

(Reply to this)


(Anonymous)
2005-01-18 08:45 pm UTC (link)
A beauty pageant does not pretend to be anything but a beauty pageant. On the other hand, "Digital Pinay 2005" pretends to define an ideal woman in ICT...

Sad, isn't it? And here I thought that, in an era and culture where you can have hours-long conversations with people you've never seen personally, some people still can't see past boobs.

Our industry _cannot_ be like this.

I'm not part of the industry, but I am part of the culture, and I agree, it should not be like this. And from my perspective, it isn't; but it's worth fighting corporate giants to keep it that way, so thanks for the heads up :)

Digital Pinay 2005 is real

And the funny thing is that the real digital pinay may not be in the contest :p

Jorge, http://farfromneutral.com/exodus/

(Reply to this)

Updates from my mailbox
[info]sachachua
2005-01-19 12:47 am UTC (link)

(Reply to this)

INQ7 Breaking News
[info]sachachua
2005-01-19 04:59 am UTC (link)
INQ7: Online critics slam RP computer society's "beauty pageant"

Check out del.icio.us/sachac/digitalpinay for other links I've tagged, and tag/digitalpinay for
links from everyone.

(Reply to this)

Press conference!
[info]sachachua
2005-01-20 06:57 am UTC (link)
PCS calling press conference for tomorrow

Jan 21, starting at 3:30 pm, at AIM's ACCEED Center. You and others interested are invited to join. Just email (or text) me the names of the people attending so PCS can prepare the necessary press kits. Again, thanks for your concern. - Bombing

IBARRA "Bombing" C. GUTIERREZ
Editor-in-Chief & Publisher
Media G8way Corporation
3rd Floor, Eurovilla II Building
118 V. A. Rufino St. (formerly Herrera St.), Legaspi Village, Makati City, Philippines
Tel. 632 840-4227; Fax 632 894-2487 Mobile +639178955739
E-mail: icgutierrez@mediag8way.ph

(Reply to this)(Thread)

Re: Press conference!
[info]anansi_girl
2005-01-25 06:10 pm UTC (link)
Did you go? What happened?

(Reply to this)(Parent)


[info]starlitgrove
2005-01-20 11:21 am UTC (link)
sacha, thanks for your email. i haven't been bloghopping lately because of a problem with my dsl connection. i didn't whether to laugh or be furious at the document you sent me. i also thought at first that it was a hoax. will be blogging about it once i've organized my thoughts, and will definitely be following the developments on this. it sounds like they ran out of beauty pageant titles (miss universe, miss world, miss milky way, etc) so now they're invading the IT arena.

ibarra gutierrez? hmm, wasn't he the editor-in-chief of up's philippine collegian back in 1996?

curiouser and curiouser...

(Reply to this)

this contest is weird.
(Anonymous)
2005-01-24 09:09 am UTC (link)
i do hope the PCS takes the suggestions aired during their presscon seriously. i mean, seriously... text voting? is PCS trying to be hip by marketing the women in ICT the same way FHM does?

sheesh.

(Reply to this)


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