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From shopping bags to shopping blogs

  • Jul. 29th, 2004 at 12:16 AM
side-beard-flip
Amazon.com institutes personalized blogs, AKA Plogs, for every reader. I'm not joking.

I love blogs. They've become a daily part of my life, and my replacement for newspapers and magazine. I discovered the plog when I went to Amazon to add a book I'd read about on a blog to my Wish List. But...WTF?!?! Anyone have any ideas why a) this would actually be a good idea, or b) why they might stupidly think its a good idea? Are they just jumping on a buzzword wagon, or is there some sense to this strategy?

Comments

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[info]resipisco wrote:
Jul. 29th, 2004 01:44 am (UTC)
It looks like an attempt to strengthen the community around the site. The logic being: the more time people spend looking at the site, the more chances (and perhaps more likely) they will have to be compelled to make purchases.
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[info]alexx_kay wrote:
Jul. 29th, 2004 09:19 am (UTC)
I think they are "just jumping on a buzzword wagon".

This is just a trendy new format for stuff they've been doing for quite a while now (personalized front-page info). I find it slightly more useful than the previous version, so I'm willing to overlook the dorky name.
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(Anonymous) wrote:
Jan. 21st, 2008 08:52 pm (UTC)
Shopping Bags
There is absolutely no reason to advertise anyone especially corporations. You just need to be true to your own style and advertise for yourself.
www.piperbags.com
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