In the USA we have Jack Thompson. Our UK gaming brethren have Keith Vaz.

As outlined in an interview with MCV, Labour Party MP Vaz is hoping to enact a game rating system controlled by the British government.

"I want to see a statutory system, not a voluntary code drawn up by the industry itself," Vaz told MCV. "I'm introducing my own Bill to make sure that happens. It's not - and never has been - something that can be done by the industry itself."

Roger Bennet, head of ELSPA, the Euro-equivalent of the ESA, expressed frustration over the idea of government control.

"This proposal is way beyond need," Bennet said. "Our system is tried, tested and trusted. A mandatory scheme would drive a coach and horses through the PEGI rating system which is robust, consistent across much of the Continent and open to consumers. It would fragment the entire procedure, forcing governments to draw up individual guidelines. It would be an absolute disaster for the games industry."

For his part, Vaz does not believe laws already in place to govern video game content are sufficient. Currently, any game content that includes violence and/or sexual activity must be submitted to the British Board of Film Classification (BBFC) for review and rating. Other titles are rated by the pan-European PEGI system.