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Seem pretty funny to be writing about that here - but who knows, someone might do a search on Google and find their answer here. Just before Christmas I got a question from one of my readers asking "What is a blog?" Though I know the short answer, I have it on my editorial content schedule to research for an article for the Membership Library of The Small Business Guru, so I moved it up on the calendar and have begun my research. I saw an interesting fact that caught my eye since I've been moderating all the recent posts on Search Engine Submission and Google. Did you know that Google 'loves' blogs? Two reasons that are obvious - 1. Blogs have lots of content, Google loves to search content. 2. Blogs have lots of links, bloggers love to link to each other. There is speculation that business blogs could replace e-newsletters as the most powerful, cost-effective tool for communicating with customers. ( http://www.swepa.com/members/600.cfm) Okay, for some of you, I better back up. The short answer for 'What is a blog?' Blog stands for 'Web log'. It is a Web-based journal powered by a self-publishing tool that enables the author(s) to regularly and easily update the content. The log consists of commentary along with links to other blogs or online resources. Blog posts are always presented in reverse chronological order. Each entry is time and date-stamped. ( http://www.swepa.com/members/600.cfm) Though I have heard that there over 2 million blogs online - sounds like a lot, huh? - less then 2% of the people know what they are. Melody Campbell The Small Business Guru
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