So what's the story behind the goat?
Back when Brad was living in the dorms and was also still running
a site named
his roommate Eli and him got bored and decided to make some joke ads to put up
FreeVote.com to advertise
Those original 8 banners, as much as they sucked, are archived for historical reasons at http://www.livejournal.com/site/banners.bml.
After the first four they had both run out of ideas and one of them just spouted out,
LiveJournal.com… because goats are cool.” It made no sense, so it was perfect!
Then Brad went and found a picture of a goat. That goat then became the unofficial LiveJournal mascot.
So basically, the goat means nothing. But he's so damn cool, and über sexy.
 Later, FreeVote was run by one of Brad's friends for a while.