As a browncoat, and a fanboy in general I sometimes find things that make me go "hmm" and want to share them. An article published primarily for marketing people, but with broader pop-culture ties (
referenced here) talks about the overlap between those that are passionate about something and those that consider that thing "popular".
Now apply this to Firefly/Serenity:
* It is Joss (Passion)
* It is Science Fiction (Popular)
* It has Western overtones (used to be popular, but is now just passion)
* It was moved around on the schedule(Passion)
* It was shown out of order (Passion)
* The movie had a limited marketing budget (passion)
* The DVD Sales are largely word-of-mouth driven (Passion)
What we have is something that is peaked mostly on Passion, but tipping into the gap between passion and popular. As Firefly and Serenity become more popular it will lose some of its appeal for the passionate. Let's be honest, many of us are drawn to it because of its 'fringe' appeal in the first place.
We all want FF/S to be popular because that will drive more production. But we also need to be aware that as it approaches popularity, the audience will change and the nature of that which we love may change. It may be that in order for it to be truly huge it can't have Browncoats (There's a hypothesis I hope never proves true!). It just interested me that what the article seems to suggest is that the FF/S that we share collectively may never be expanded beyond our fan-produced offerings because in order to make it worthwhile to the money-people it might alienate the very consumers that sustain it.
Just food for thought.
More reading on related subjects:
The Long Tail1000 True Fans